| Live First Reliance Values •Ø Provide callers with accurate information in a timely and professional manner. •Ø Look for trends to identify and resolve possible customer service problems. •Ø Seek first to understand the needs of our customers and offer them the right products and services to help them grow financially. •Ø Work with others in a candid and open manner. •Ø Work collaboratively to identify solutions in the best interest of FRB. •Ø Treat each other with respect. •Ø Share knowledge and experience with other team members •Ø Develop an annual learning plan to improve job skills and knowledge. •Ø Share ideas openly with colleagues to find ways to improve the way we do our work. •Ø Read both personal and work related books to improve all dimensions of your life •Ø Provide customers with an enjoyable and positive experience. •Ø Keep promises and commitments and adhere to established customer service standards. •Ø Remember that it's "Customers First" not "Me First" •Ø Establish annual goals and take personal responsibility to achieve results. •Ø Understand the Strategic Goals of FRB how your work contributes to those Goals. •Ø When assigned a special task autograph your work with excellence and deliver on your commitments •Ø Act with integrity in all that you say and do. •Ø Respect the privacy rights of customers and associates. •Ø Tell the truth in all communications and do not mislead by commission or omission. •Ø Be honest and dependable. •Ø Model a positive attitude for others to emulate. •Ø Apologize when wrong. •Ø Smile while talking with callers. Remember that the tone of your voice communicates more that the words you use. •Ø Accept new ideas and initiatives as a sign of growth •Ø Be loyal to others outside their presents •Ø Defend your bank and your team when faces with negative influences •Ø Be proud of and defend the FRB brand | 
